Two prominent pro-Israel lobby groups are holding private briefings in New York City to coach elected officials and well-known figures on how to influence public opinion in favor of the Israeli military’s rampage in Gaza, The Grayzone can reveal. These PR sessions, convened by the UJA-Federation and Jewish Community Relations Council, rely on data collected by Frank Luntz, a veteran Republican pollster and pundit.

The Luntz-tested presentations on the war in Gaza urge politicians to avoid trumpeting America’s supposedly shared democratic values with Israel, and focus instead on deploying “The Language of War with Hamas.” According to this framing, they must deploy incendiary language painting Hamas as a “brutal and savage…organization of hate” which has “raped women,” while insisting Israel is engaged in “a war for humanity.”

In one focus group, Luntz asked participants to state which alleged act by Hamas on October 7 “bothers you more.” After being presented with a laundry list of alleged atrocities, a majority declared that they were most upset by the claim that Hamas “raped civilians” – 19 percent than those who expressed outrage that Hamas supposedly “exterminated civilians.”

Data like this apparently influenced the Israeli government to launch an obsessive but still unsuccessful campaign to prove that Hamas carried out sexual assault on a systematic basis on October 7. Initiated at Israel’s United Nations mission in December 2023 with speeches by neoliberal tech oligarch Sheryl Sandberg and former US Secretary of State Hillary Clinton, a recipient of hundreds of thousands of dollars in donations and speaking fees from Israel lobby organizations, Tel Aviv’s propaganda blitz has yet to produce a single self-identified victim of sexual assault by Hamas. A March 5 report by UN Special Representative on Sexual Violence Pramila Patten did not contain one direct testimony of sexual assault on October 7. What’s more, Patten’s team said they found “no digital evidence specifically depicting acts of sexual violence.”