Comcast reluctantly agrees to stop its misleading “10G Network” claims | Comcast said it will drop “Xfinity 10G Network” brand name after losing appeal.::Comcast said it will drop “Xfinity 10G Network” brand name after losing appeal.

  • Taako_Tuesday@lemmy.ca
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    9 months ago

    I wish whoever maintains this bot would figure out how to stop it from stating the same information 3-4 times in the title and the body of the post

  • pete_the_cat@lemmy.world
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    9 months ago

    Good, because this blatant false advertising pissed me off. Straight up taking advantage of everyone that isn’t in the tech world by making them think it’s two times faster than 5G.

    • jballs@sh.itjust.works
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      9 months ago

      Yeah, it was such a blatant attempt to confuse customers that I’m surprised it took this long to make them stop. I wish their competitors had the balls to get aggressive with it and run commercials that said (all factual by the way) “Xfinity 10G has a $1,000 installation and activation fee, costs $300 a month, and requires you leasing a special modem from them for $20 a month that you can only use at home and nowhere else.”

      • pete_the_cat@lemmy.world
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        9 months ago

        Also, AFAIK it’s wireless, using their shitty cell network. It’s to compete with Verizon’s wireless FiOS which can actually do like 1.5 Gbps (if you’re close to the tower/receiver).

    • ShepherdPie@midwest.social
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      9 months ago

      For the briefest of moments, I got fucking jazzed that I might be able to get a 10Gbps connection at my home. Those hopes were quickly dashed when I looked it up and discovered that it was nothing more than a marketing term promising some unnamed ‘faster speed’ at some unknown point in the future.

  • AutoTL;DR@lemmings.worldB
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    9 months ago

    This is the best summary I could come up with:


    Comcast has reluctantly agreed to discontinue its “Xfinity 10G Network” brand name after losing an appeal of a ruling that found the marketing term was misleading.

    Verizon and T-Mobile both challenged Comcast’s advertising of 10G, a term used by cable companies since it was unveiled in January 2019 by industry lobby group NCTA-The Internet & Television Association.

    The challenges lodged against Comcast marketing were filed with the advertising industry’s self-regulatory system run by BBB National Programs.

    Comcast said it disagrees with “the recommendation to discontinue the brand name” because the company “makes available 10Gbps of Internet speed to 98 percent of its subscribers upon request.”

    But those 10Gbps speeds aren’t available in Comcast’s typical service plans and require a fiber-to-the-home connection instead of a standard cable installation.

    NCTA claimed that “10G can change lives” and that the “10G platform will facilitate the next great technological advancements in the coming decades, ensuring fast, reliable, and safe networks continue to power the American economy.”


    The original article contains 756 words, the summary contains 162 words. Saved 79%. I’m a bot and I’m open source!

  • five82@lemmy.world
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    9 months ago

    Bingo, man, bingo. 7-Minute Abs. And we guarantee just as good a workout as the 8-minute folk.

  • Honytawk@lemmy.zip
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    9 months ago

    ISP’s have some blatant disrespectful false advertising that they get away with.

    In Belgium, we have plenty of ISP who claim to sell “unlimited internet”, which gets limited to a slow bandwidth after downloading a specific amount (limit). Their excuse is that you still have internet access just slower.

    The worst part? The government isn’t fining them about it, and they are out pricing every ISP that dares to sell real unlimited internet.