Lucid Motors drops the price of its cheapest EV by more than $8,000::Lucid Motors is lopping thousands of dollars off the price of its most affordable electric sedans as it looks to boost demand after a disappointing year of sales. The rear-wheel drive version of the base model Lucid Air Pure will now start a $69,900, down from the previous price of $77,400. The more powerful Lucid Air Touring model – which offers all-wheel drive performance and roughly 50% more horsepower – will now start at $77,900, down from $85,900.
That’s why I claimed there are no productivity gains if those safety features can’t be added at a lower cost than 100 years ago.
According to the Bureau of Labor and stastics, productivity has increased almost 500% since 1950. That means it should be possible to make a Model T today for less than $2,000. That leave $9,000 for safety improvements.