Baldur’s Gate 3 isn’t the first successful attempt to marry cinematic aspirations with the traditional branching narratives and simulationist world-building of CRPGs. 2009’s Dragon Age: Origins had a very similar mission statement, offering a spiritual successor to BioWare’s earlier Baldur’s Gate titles long before Larian took us back to the titular city (and its surrounding areas).
The most important thing, which DA:O shares with Mass Effect, is that it gives the player an illusion that choices matter. That dopamine effect, together with a good but mostly linear story, and interesting companion characters, is a recipe for success with many people, like me. I mostly only play it once, rarely replay, so the illusion of choice isnt as easily ruined.
And companions is a big comparable thing between DA:O and BG3. Larian has really focused on that in this game, so of course it would make people compare it to DA.