Apple is at the first major cross-roads since the passing of its late co-founder Steve Jobs 12
years ago. It finds itself still largely dependent on the product lines and businesses that Jobs left behind. Its Vision Pro has received mixed reviews on launch, while it is also facing several other headwinds including a major lawsuit against what the DOJ claims are its anticompetitive practices.
I listened to an interview with Scott Forestall several years back and he discusses the meeting he was in where Steve Jobs basically gave them the idea for the iPhone. He had seen the multi-touch displays, initially just used for very large displays, and also was seeing mobile phones take off at the same time. He was the one who put those two together and told the team to work on it. Sure, the product managers and designers came up with the details of the product and engineers figured out the tech to support it, but without that initial idea and leadership’s support to expend resources on building it, it may not have happened.
There are a lot of companies with bad uninspiring leadership that just ship what everyone else is shipping. Apple under Steve Jobs was trying to innovate.