There’s just something fucking hilarious about laying off employees, mocking them, and being sued for improperly firing them – and then whining that your competitor hired them and that they have access to Twitter information still.
I believe this fits well under the “fuck around and find out” doctrine.
Mastadon was never going to be mainstream, really, it required too much activation effort from people who are used to everything being streamlined and now are expected to start over. Threads can immediately port over any Instagram user and everything they already do, there is little to no barrier for entry.
Services from non-tech giants are only going to appeal to people willing to put the effort in to remove themselves from those company’s clutches. Which isn’t most people.