Instagram’s new Twitter competitor, Threads, is off to a rocket start. Mark Zuckerberg announced 30 million activated profiles, while internal data shows over 95 million posts and 190 million likes in less than one day,
Instagram’s new Twitter competitor, Threads, is off to a rocket start. Mark Zuckerberg announced 30 million activated profiles, while internal data shows over 95 million posts and 190 million likes in less than one day,
Instagram has more than 2 billion active users, and each (non-EU) Instagram user can conveniently login Threads just pressing a button. If they’re fudging the numbers, activating only 1.5% of their potential userbase seems odd. Why not activating hundreds of millions of accounts?
As for the posts, an average of 3.2 posts/users for just the first day sounds reasonable to me.