It actually doesn’t help or harm McDonald’s Corporate at all on this issue. That’s why they’ve been fine with the status quo. It would help McDonald’s franchisees quite a bit, so I suspect McDonald’s won’t send lobbyists to deal with what they view as a non-issue.

Taylor, the manufacturer of the machines on the other hand stands to lose a significant percentage of the profits they currently make, and absolutely does have a dog in this fight. Thankfully they don’t have McDonald’s type funding, so it’s possible that we can win this one.