If you’ve watched any Olympics coverage this week, you’ve likely been confronted with an ad for Google’s Gemini AI called “Dear Sydney.” In it, a proud father seeks help writing a letter on behalf of his daughter, who is an aspiring runner and superfan of world-record-holding hurdler Sydney McLaughlin-Levrone.
“I’m pretty good with words, but this has to be just right,” the father intones before asking Gemini to “Help my daughter write a letter telling Sydney how inspiring she is…” Gemini dutifully responds with a draft letter in which the LLM tells the runner, on behalf of the daughter, that she wants to be “just like you.”
I think the most offensive thing about the ad is what it implies about the kinds of human tasks Google sees AI replacing. Rather than using LLMs to automate tedious busywork or difficult research questions, “Dear Sydney” presents a world where Gemini can help us offload a heartwarming shared moment of connection with our children.
Inserting Gemini into a child’s heartfelt request for parental help makes it seem like the parent in question is offloading their responsibilities to a computer in the coldest, most sterile way possible. More than that, it comes across as an attempt to avoid an opportunity to bond with a child over a shared interest in a creative way.
You… you joke, but I know a few parents who would absolutely fail at something like this. Hell, they fail at basic math, and are barely literate.
I’m not saying this is a great idea for everyone, or that the ad is good. But the idea that “no one needs this” is extremely short sighted. For god sakes, the literacy rate in America alone isn’t even 95%, and over 50% of Americans aren’t proficient in English.
Again. This ad sucks for lots of reasons. But don’t pretend idiots can’t make it through adulthood, never mind become parents. The idiots are usually the ones with the most kids.
AI systems are still a useful tool.