That’s when the search engine usually came in and helped the original content be pushed above copycats. It’s actually very common what you said, but rarely were the content creators bothered by those that plagiarize the content. What Google seems to want to do is to stop behaving like a search engine altogether and start acting like the content thieves. In an ideal world, a new search engine/s would just push Google out and take its place. But when you’re a monopoly, that’s not really an option now is it?