- Peloton is introducing a $95 “used equipment activation fee” for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.
- The fee has sparked criticism as it reduces the cost savings typically associated with buying secondhand equipment and diverges from practices in other industries, potentially discouraging used market purchases.
- Peloton’s hardware sales continue to decline, but subscription revenue has seen slight growth; the company still faces financial struggles despite cost-cutting measures and layoffs.
The answer is actually corporate greed and synthesized hype for what’s probably a pretty quality piece of equipment if you remove all the enshitification from it.
The correct answer is people are fat cats. That commenter was so close.
Impossible, the Internet would not lie to me.