- Peloton is introducing a $95 “used equipment activation fee” for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.
- The fee has sparked criticism as it reduces the cost savings typically associated with buying secondhand equipment and diverges from practices in other industries, potentially discouraging used market purchases.
- Peloton’s hardware sales continue to decline, but subscription revenue has seen slight growth; the company still faces financial struggles despite cost-cutting measures and layoffs.
Why?
I hate the IoT with a fervor of ten thousand rabid honeybadgers and if it were legally mandated for every piece of technology, I would go full luddite and tear as much down on my way out to a cave in the woods as I could.
Ah, I meant the opposite, outlaw things that only work with IoT. Leave things that don’t.
But I’m not against you going bomb-slinging radical to make it happen