It turns out that more technology in cars isn’t necessarily something customers want, and it’s not really improving their driving experience. We know my thoughts on the matter, but I’ll do my best to stay impartial on this latest survey from JD Power that shows most customers don’t appreciate technology in cars unless they can see a clear benefit to them.
JD Power’s 2024 U.S. Tech Experience Index Study evaluated over 81,000 drivers’ experience with “advanced vehicle technologies” in 2024 model year vehicles after 90 days of ownership, It turned out to be a pretty mixed bag when it came to what people liked using. There are a number of tech features that customers like using because they feels that it answers their needs, but at the same time there is a whole lot that don’t get used very often or are continually annoying, according to the survey.
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I’d rather just have a standard size bank up front, like, 3DIN, and choose my own “car computer”. Have security locking support, guarantee certain power supply, impact, and temperature conditions. And then open up the “car console” market.
And let me be able to upgrade it five or ten years down the road.
If they want to provide a standard first-party center panel offering, fine. But computers and phones have a shorter life than do cars, and I don’t want to be locked into ancient or badly-chosen controls and computers. This “car is a big cell phone” thing is just godawful from a consumer standpoint.
That would be amazing. I miss the days of swapping my head for one I want. Blaupunkt MiniDisc here we go!