Telly’s free 55-inch 4K dual-screen TV sets are set to arrive at users’ homes this week — but of course, there’s a catch. The start-up, which plans to ship some 500,000 free…
The TV cost would probably be paid off in a year with just $1 worth of ads per day. If they earn, say, $5/1000 impressions of ads (which is a bit on the low side for US citizens’ eyeballs), they’ll just need to show you 200 ads per day to earn $1 just from ad impressions. Assuming the TV is on about 8 hours per day, that’s just 1 ads every 2.5 minutes.
They’ll probably show more ads than this, and have deals with smart tv app makers to install their apps in the smart tv, and collect and sell customer profile data in the ad market as well, so I think it’s not hard to imagine they can profit from the TV, as long as they run the service competently.
8 hours a day is a lot of TV, though I guess they wouldn’t be aiming this at people with a regular 9-5 job. On the other hand, the folks in that demographic probably wouldn’t be as valuable to advertisers.
1 commercial every 2.5 minutes also sounds awful, but between MythTV and Netflix I haven’t watched ads for a very long time now, so maybe my sense of timing is out of whack and I guess it was ~8 minutes of ads for a 30 minute show for a long time which isn’t too far off your proposed schedule.
Unlike regular TVs, this TV has a dedicated screen attached at the bottom that show nothing but ads, so it’s not comparable with showing ads in a show. They’ll be showing ads at the bottom of the show, constantly, like an ad banner in a website.
The TV cost would probably be paid off in a year with just $1 worth of ads per day. If they earn, say, $5/1000 impressions of ads (which is a bit on the low side for US citizens’ eyeballs), they’ll just need to show you 200 ads per day to earn $1 just from ad impressions. Assuming the TV is on about 8 hours per day, that’s just 1 ads every 2.5 minutes.
They’ll probably show more ads than this, and have deals with smart tv app makers to install their apps in the smart tv, and collect and sell customer profile data in the ad market as well, so I think it’s not hard to imagine they can profit from the TV, as long as they run the service competently.
8 hours a day is a lot of TV, though I guess they wouldn’t be aiming this at people with a regular 9-5 job. On the other hand, the folks in that demographic probably wouldn’t be as valuable to advertisers.
1 commercial every 2.5 minutes also sounds awful, but between MythTV and Netflix I haven’t watched ads for a very long time now, so maybe my sense of timing is out of whack and I guess it was ~8 minutes of ads for a 30 minute show for a long time which isn’t too far off your proposed schedule.
Unlike regular TVs, this TV has a dedicated screen attached at the bottom that show nothing but ads, so it’s not comparable with showing ads in a show. They’ll be showing ads at the bottom of the show, constantly, like an ad banner in a website.