According to Adam Mosseri, IG had been working on Threads in various forms since 2021. Apparently they struggled to make it a native part of IG, then started working on the stand-alone version in 2022. So if he is to be believed, Threads development predates Twitter’s sale to Musk.
my guess is that they were working on it in the background and when musk bought tw they started pouring way more resources into it and turned it into a standalone app
According to Adam Mosseri, IG had been working on Threads in various forms since 2021. Apparently they struggled to make it a native part of IG, then started working on the stand-alone version in 2022. So if he is to be believed, Threads development predates Twitter’s sale to Musk.
my guess is that they were working on it in the background and when musk bought tw they started pouring way more resources into it and turned it into a standalone app