Summary

Latino voters shifted significantly toward Donald Trump in 2024, driven largely by concerns over inflation, jobs, and immigration.

Trump garnered 45% of the Hispanic vote, a 13-point increase from 2020 and the highest for a Republican since 2004.

His economic message resonated, especially among Latino men, with many seeing him as a businessman focused on financial priorities over social issues. Immigration concerns also played a role, with some Latinos supporting Trump’s tougher stance on border control.

However, Latinas largely favored Kamala Harris, prioritizing issues like women’s rights.