Remember when NFTs sold for millions of dollars? 95% of the digital collectibles are now probably worthless.::NFTs had a huge bull run two years ago, with billions of dollars per month in trading volume, but now most have crashed to zero, a study found.
Absolutely, companies are not going to just decide to implement NFTs in a way that gives more control to users unless it means more money for them. Does change the fact that the technology has that potential, even if it remain unutilized.