Because they couldn’t. He bought the bag before they automatically tracked all purchasers with a unique ID on the bags they sell. The CEO of PD actively called the tip line.

    • Elvith Ma'for@feddit.org
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      27 days ago

      I don’t think that ‘tracing’ here means something like ‘there’s a GPS tracker in every backpack’.

      You could see this type of backpack in a CCTV shot. Later the police recovered a backpack - that they thought was the one on CCTV - and now need to find the owner. If it was registered at the company by the owner, they may have been able to say “oh yes, that serial number is registered to a customer. Here’s their name and address they told us when registering at $date”. If the customer never registered their bag, the only piece of information they could give out would (maybe) be something like “This bag was sent to an Amazon warehouse at $date, ask them if they know who bought these bags around $date”

      • ChicoSuave@lemmy.world
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        27 days ago

        Ah yes, product registration. Good to know me absentmindedly not registering is fighting against police tracking and CEO business strategy.

    • SpaceBishop@lemmy.zip
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      27 days ago

      They don’t. Nearly everything that you buy has a unique serial number, and if consumers are buying direct from manufacturers it could, in theory, link a consumer to a serial number. It’s unlikely that they could make those connections, though. Peak sells direct, but they also sell through 3rd party stores and distributors, where there is an abstraction between the serials and consumers.

    • darkdemize@sh.itjust.works
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      27 days ago

      I would assume these are intended for use when hiking and mountain climbing. It could save your life if someone else has your GPS coordinates when you go missing.

      • bobs_monkey@lemm.ee
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        27 days ago

        Any serious hiker concerned about that would carry an SOS beacon for an emergency. I would I no way want my backpack broadcasting my GPS location 24/7 in case I get lost in the woods.