I think part of the reason is that because phones are now in the ‘matured’ part of the marketing cycle. There’s a smaller and smaller noticeable difference in performance between a $200 phone and a $1000 phone, and so companies need to compete on smaller and smaller profit margins, and against very inexpensive import brands.
I think part of the reason is that because phones are now in the ‘matured’ part of the marketing cycle. There’s a smaller and smaller noticeable difference in performance between a $200 phone and a $1000 phone, and so companies need to compete on smaller and smaller profit margins, and against very inexpensive import brands.