Typically I would just buy whatever brand had the cheapest white color PLA (I like to paint my print) and quality wasn’t always top of mind. Now I have several prints that I want to do in all kids of different colors and quality matters. Given the new color and quality requirements, it no longer makes sense to get the cheapest.

What brand is of good to excellent quality that also offers a decent range of colors?

I mostly run my prints through Ender 3 Pros

Edit: Thank you for everyone’s suggestions! Certain brands are being recommended often so I’m going to start experimenting with those! Keep being awesome!