Who decided these personalized Siri features should go in the WWDC keynote, with a promise they’d arrive in the coming year, when, at the time, they were in such an unfinished state they could not be demoed to the media even in a controlled environment? Three months later, who decided Apple should double down and advertise these features in a TV commercial, and promote them as a selling point of the iPhone 16 lineup?
  • TK420@lemmy.worldEnglish
    184·
    1 day ago

    The same goes for “Apple Intelligence”. It doesn’t exist as a single thing or project. It’s a marketing term

    There we have it folks: AI is a sales and marketing.

    • deranger@sh.itjust.worksEnglish
      62·
      1 day ago

      The author is stating the specific Apple Intelligence term is not one specific feature or app, it’s a collection of all related features, like Continuity.

      It’s a fine idea for Apple to brand its AI features under an umbrella term like that, similar to how a bunch of disparate features that allow different Apple devices to interoperate are under the “Continuity” umbrella. But there’s no such thing, technically speaking, as “Continuity” … It’s a marketing term, but a useful one — it helps Apple explain the features, and helps users understand them.

      • TK420@lemmy.worldEnglish
        11·
        24 hours ago

        I literally quoted it:

        It’s a marketing term

        And that’s mostly what AI is; bullshit