Google, which is in the middle of a campaign to get Apple to support the RCS platform, used the song to help its cause.
In the tweet, Google wrote, “The Android team thinks Drake’s new song “Texts Go Green” is a real banger. It refers to the phenomenon when an iPhone user gets blocked. Or tries to text someone who doesn’t have an iPhone. Either way, it’s pretty rough. If only some super-talented engineering team at Apple would fix this. Because this is a problem only Apple can fix. They just have to adopt RCS, actually. It would make texting more secure too. Just sayin’. Great track tho.”
Jabber has been an available standard for over 20 years. Google jumped onto it and then jumped off in their infamous cycle of ADHD on the subject of instant messaging. They have nobody to blame but themselves for the “green speech bubbles” problem – they could have a lot more credibility here.