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Samsung has released a new video in support of Google’s #GetTheMessage campaign which calls for Apple to adopt RCS or “Rich Communication Services,” the cross-platform protocol pitched as a successor to SMS that adopts many of the features found in modern messaging apps… like Apple’s own iMessage.
Why would anyone want to stop using iMessage? It’s honestly quite good and the app integrations are great. Honestly the only iPhone users I know who don’t use iMessage are due to network effects (families in foreign countries where Whatsapp dominates).
It’s not about people wanting to stop using iMessage. It’s that over half of the mobile customer base CANNOT use iMessage because apple refuses to allow it. If Apple had created a solid Android app for iMessage, RCS would never have been created.
Because it’s obnoxious to anyone not using an Apple device.
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