Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.
This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.
This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.
I just don’t see it happening. People have been suggesting they create “VideoHub”/“MediaHub” for years, as they’re the rare company established in free-access video and also able to compete on the basis of having a (presumably) profitable enough service to keep them afloat through any rough patch. Though I’ll certainly agree, it would be incredibly interesting.