Consumers are paying more than ever for streaming TV each month and analysts say there’s no reason for the companies to stop raising prices::Finding new subscribers in a saturated streaming video market isn’t easy. And with legacy media companies desperate to recoup revenue declines in their linear TV businesses, the cost of your monthly plan is likely to keep rising.
I think it is possible advertising is over valued. There I’ve said it. I’m not alone in this: https://freakonomics.com/podcast/does-advertising-actually-work-part-2-digital-ep-441/