About 8 months ago I got pretty tired of seeing billionaire spam online. I could not bear to read about yet another rich guy who launched themselves (or their $200,000 car) into outer space 🚀 . I did not care about their expert opinion on the latest meme coin back then. I do not care about their expert opinion on the dangers of AI today.
So… I developed a tiny, free, and open source Firefox browser add-on called “Block the Rich”. It is completely local and private. No data is tracked. No data is phoned home.
The concept is pretty simple: whenever I load a web page, the extension quickly analyzes the content and intelligently blurs out any references to the Forbes Top 10 Billionaires. Some former and wannabe billionaires are blurred out of courtesy as well (I’m looking at you Trump and Kanye 🙄).
This project is a very early prototype that I built in the span of a few days. I have so many awesome ideas for enhancements but the truth is that the wind got completely knocked out of my sails when I put myself out there on Reddit many moons ago. There was absolutely zero public interest. To this day my wife and I are the only ones using the original prototype.
People of Lemmy, do you think there is a place on the internet for such a project, or is it time that I let it go?
Edit: I am blown away by the support from you all. Thank you! I am so excited to start polishing this baby up!
I’ve always believed it would be useful to have a thing like this but for brand logos.
But instead of blurring or blocking the brand logo like an adblocker what it does instead is show you the face of the top shareholder in that brand. Remove the brands and show the assholes that own them. Where it’s not a single person you replace that brand with the name of the hedgefund or bank that owns the investment.
It would bring people’s attention away from brand consumerism and to a constant consciousness of the ruling class looming over them in everything.
But then everything everywhere would look the same - whatever random picture it uses for Blackrock
That’s kinda the point. Being able to see just how few people own literally everything and thus are influencing opinion through means that people currently completely overlook is powerful. Advertising is literally propaganda. Consumer culture is propaganda. When you cut through that and make people conscious of it on a constant minute to minute basis you will see rapid radicalisation occur. Our society relies on a system of carefully designed barriers that create separation between the people and the ruling class in a way that is unnoticeable to the average person without prompting.
Think of it like pulling back the curtain in the wizard of oz for people.
Probably the ugly face of Larry Fink! 😬
The way I would like to see it done is that any company name can be hovered over and the top 5 shareholders pop up and if applicable it tells you who the parent company is.
This would be a useful additional feature, I think the shock value of the method I’m suggesting would have potential to interest at least some press outlets (probably not the major ones who would recognise it as damaging to the people they represent though). You need some novelty in this kind of thing to get it to spread.