IBM suspends advertising on X after report says ads ran next to antisemitic content::IBM’s announcement that it’s halting ads on X came a day after Elon Musk boosted an antisemitic post on his platform
IBM suspends advertising on X after report says ads ran next to antisemitic content::IBM’s announcement that it’s halting ads on X came a day after Elon Musk boosted an antisemitic post on his platform
Does anyone know what IBM was advertising on X? Were they trying to sell incels and blue check grifters consulting services for implementing a hybrid cloud strategy? Is there a WatsonX.ai girlfriend experience?
Even ignoring politics, it just strikes me as odd that they were putting any of their ad spend into trolling internet sewers. Shouldn’t they be sponsoring golf tournaments and Jeopardy gimmicks instead? (And if not, are they advertising on Twitch? Because I kind of want to see someone speedrunning Super Metroid take a moment to tell everyone about how IBM’s AI tools can simplify their supply chain management.)
If I had to wildly guess, I’d say recruiting/career opportunity ads. Demographic and interest-based targeting would be pretty effective at drilling down to the sorts of people you’d want to apply.