• chaogomu@kbin.social
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    11 months ago

    It doesn’t matter how many people use the service, what matters is how many advertisers are left vs how much debt twitter has to service.

    Those two numbers seem to be heavily on the side of the debt now.

    • atrielienz@lemmy.world
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      11 months ago

      Yeah. About 47% of all internet traffic is bots and that number seems to be growing year over year. Twitter does still need people to serve advertisements too. So the number of people who continue to use the service does matter. But because it’s directly correlated to the amount of advertisers who will continue to support the platform by paying Twitter to run the ads. But I do think you’re correct. The debt is what will cause problems if advertisers keep bailing. Twitter hasn’t been paying any of its bills.