https://mobile.guideautoweb.com/en/articles/55986/5-surprising-facts-about-pickups-and-their-owners/ https://www.core77.com/posts/100454/Surprising-Design-Research-Insights-About-Pickup-Truck-Owners
Guess it’s all about who is running the survey. And, I did say drive not purchased new.
I’m just dropping this here too. I don’t want the previous stat being cited as absolute fact when it seems there is quite a variance on who did what study.
https://mobile.guideautoweb.com/en/articles/55986/5-surprising-facts-about-pickups-and-their-owners/ https://www.core77.com/posts/100454/Surprising-Design-Research-Insights-About-Pickup-Truck-Owners