This. I wholeheartedly concur that corporate “social” media is fucking shit up like hell, however as long as people are socially stuck there they will be around, as as long as that is the case people who need to make a living will have to roll out stuff and communicate with people there.
In fact this is specifically the kind of tool a friend and me looked for but couldn’t find as FOSS until now, although we’d definitely need support for the Mastodon API / Lemmy.
One may argue which platforms to choose (depending on what you want to show people or who you want to reach). But completely abandoning garbage platforms ain’t possible right now, especially for small businesses who need to be seen somewhere.
The Element Matrix client in a nutshell.