If you’re logged into a social media account and encounter a “share on said social media” button, this is dutifully logged and provides metrics of the types of groups encountering said button.

It’s not for sharing, it’s for metrics about what kind of people view the site/article/top ten list/hardcore porn. Targeted advertisement is cash money.

Well, their way of counting is all messed up, and so is their language, so it will probably require slot of patience. That or a lot of schnapps.

Source: Have been to Denmark.