Just tryin’ to get federated. Find me on lemmy.world and kbin.social, too!
Yeah, if you look at the backend re: things like Apple blocking tracking data it’s clear marketing can very much exist without a ton of metrics. You just have to be creative with the advertising. It also helps to be solid on the content and placement, ie where people are receptive to messaging.
Oh, lol, yeah. I have been in marketing communications for almost 20 years across tech, finance, and other industries and there is a lot of jargon that’s worthless. I do agree with the author that much of marketing can be shooting in the dark and knowing when to actually do something worthwhile with ad dollars can be hard. Digital marketing requires specialty knowledge most marketers dont have.
Toward my comment or the article?
If you ran it through MS Word or Grammarly you would see it needs some help.
I’m not sure if this comment is sardonic or sarcastic or genuine in tone so I can’t respond.
I certainly hope this person is really in marketing. I would agree that a lot of digital “metrics” are a scam. It’s all in the presentation of said metrics.
However, this article is comprised of poorly-sourced anecdotes and full of buzzwords and conjecture. The grammar also makes me question the validity of the storyteller.
I can’t gate-keep “marketing” but buyer beware on this one.
Edit: hey to all the downvoters - I’d love to know why, specifically, I am wrong?
That’s how I found Reddit. Digg platform fucked around and found out. I hope the same for Reddit.
I am 46 and started my career in tech but now work in another industry. I think it’s people with inquisitive minds rather than an age demographic. If there is something new and cool to check out in tech and it’s easy enough for busy people to understand I am all over it.
The only thing I see social doing well is amplifying messages via cheerleaders and providing a channel for servicing the external client.