Summary
Tesla faces a second consecutive year of sales decline after a 13% drop in Q1 2024 deliveries, the steepest in nearly three years.
CEO Elon Musk’s alignment with Donald Trump and far-right politics has damaged Tesla’s brand, triggering global protests and vandalism.
Analysts attribute the sales slide primarily to reputational harm, compounded by aging models and fierce competition from BYD and others.
Deutsche Bank forecasts a 5% sales dip this year. Musk’s political role has fueled calls for boycotts, with concerns that prolonged involvement could cause lasting brand damage.
The only path to redemption for him is to confess his role in stealing the 2024 presidential election, help bring Trump and his cronies to justice, and serve his own prison sentences for all the crimes he and his DOGE lackeys committed against the American people.