- Peloton is introducing a $95 “used equipment activation fee” for bikes purchased from outside its official channels in the US and Canada, aiming to boost revenue and maintain onboarding quality for new subscribers.
- The fee has sparked criticism as it reduces the cost savings typically associated with buying secondhand equipment and diverges from practices in other industries, potentially discouraging used market purchases.
- Peloton’s hardware sales continue to decline, but subscription revenue has seen slight growth; the company still faces financial struggles despite cost-cutting measures and layoffs.
That reminds me of the bricked polish trains, not only did they create artificial maintenance cost, they also tried to ensure that only they (and not their competitors) would be able to do that maintenance (unflipping the kill-switch)
https://www.youtube.com/watch?v=XrlrbfGZo2k
In that particular case it was plain sabotage, I’ve read that article. They also denied knowledge of that kill-switch.
I meant cases where both the vendor and the buyer know how these are formed, but due to kickbacks are fine with it.
It’s the McDonald’s ice cream machine fiasco all over again.