Musk and X CEO Linda Yaccarino have recently stated that most of the company's top-spending advertisers from last year have returned.

Most of the world’s biggest advertisers have stopped buying ads on Elon Musk’s X, exclusive new data shows::Musk and X CEO Linda Yaccarino have recently stated that most of the company’s top-spending advertisers from last year have returned.

  • crystalmerchant@lemmy.worldEnglish
    12·
    1 year ago

    Why pay the $10? If you’re going to drop from 77k to 10 you might as well drop to zero, right? There must be some nuance or legalese around this that I don’t understand

    • trigonated@lemmy.worldEnglish
      17·
      1 year ago

      Isn’t $10 the monthly subscription fee or whatever it’s called? Maybe they just want to keep that checkmark besides their name.

      • funkless_eck@sh.itjust.worksEnglish
        23·
        1 year ago

        brand protection campaign. You run a minimal spend on every CDN on your trademarks as a method of ensuring each platform connects and protects your name back to your business entity

    • neptune@dmv.socialEnglish
      10·
      1 year ago

      It’s probably baked into their contract that there is a fee or other penalty for canceling. Or maybe an AI just decided $10 was slightly more optimal than 0. Or perhaps the contract period ended minutes after the billing period.