Consumers are paying more than ever for streaming TV each month and analysts say there’s no reason for the companies to stop raising prices::Finding new subscribers in a saturated streaming video market isn’t easy. And with legacy media companies desperate to recoup revenue declines in their linear TV businesses, the cost of your monthly plan is likely to keep rising.
It blows my mind that advertising could be worth more than a subscription.
Their evaluation of advertising must be tied with brand recognition and other general brain washing tactics.
I think it is possible advertising is over valued. There I’ve said it. I’m not alone in this: https://freakonomics.com/podcast/does-advertising-actually-work-part-2-digital-ep-441/