Finding new subscribers in a saturated streaming video market isn't easy. And with legacy media companies desperate to recoup revenue declines in their linear TV businesses, the cost of your monthly plan is likely to keep rising.

Consumers are paying more than ever for streaming TV each month and analysts say there’s no reason for the companies to stop raising prices::Finding new subscribers in a saturated streaming video market isn’t easy. And with legacy media companies desperate to recoup revenue declines in their linear TV businesses, the cost of your monthly plan is likely to keep rising.

  • Melllvar@startrek.websiteEnglish
    10·
    1 year ago

    Some observers see another reason for the frequent price hikes: to push subscribers to their breaking point, and compel them to opt for a lower-priced, or even free, ad-supported plan instead.

    Disney CEO Bob Iger said as much during an August earnings call: “We’re obviously trying, with our pricing strategy, to migrate more subs to the advertiser-supported tier.”

    I’ll cancel my account before I willingly subject myself to advertising. I’m sure I’m not the only one.